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Perfect Combination

Victory Boy/Victory Girl



Willie-Michael

Ilocos and Cebu
Kahit saan man sa Pilipinas, isa lang ang sagot sa mainit na summer: Alaska summer samalamig treats. Sama na, samalamig na with Alaska Evaporada!



Parade
This summer, sama na with Alaska Evaporada and enjoy your favorite samalamig treats.

Sama na, samalamig na with Alaska!

One-on-One
The very first TVC produced for the brand. The ad came out in 1974 featuring then basketball import Cisco Oliver along with Michael, the Alaska Boy. It did not just popularize the line "Alaska, man!" and "Wala pa ring tatalo sa Alaska", it also propelled the brand to leadership position.

Behind this memorable ad was REACH Advertising. Cherry Gambol was the copywriter and the jingle was made by no less than Jose Mari Chan.

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