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Alaska Milk Campaign Wins Tambuli Award

The “Batang Alaska” Campaign of Alaska Powdered Filled Milk (APFM) recently won the Bronze Award for Best Established Product Brand Campaign Category at the Tambuli Awards 2009: 3rd Integrated Marketing Communications Effectiveness Awards (IMCEA). Sponsored by the Institute of Communications of the University of Asia and the Pacific (UA&P), Marketing and Opinion Research Society of the Philippines (MORES) and Business World, the Tambuli Award is the first and only Award that recognizes the integrated marketing communications campaigns that have achieved business objectives while promoting a culture of excellence, nobility and social relevance. In 2007, the “Sisters” campaign of Alaska Value Line garnered the Silver Award for the same category. Photo shows (left to right) TBWA / Santiago Mangada Puno Client Service Director Portia Catuira, AMC VP for Marketing Blen M. Fernando, AMC Marketing Services Manager Jocel G. de Guzman, IMCEA Board Chairman Javier Jose Calerio and former DYR-Alcantara Chairman Jaime Puno