Alaska Milk Corporation (AMC) is the leading milk company in the Philippines. It has consistently maintained its leadership in the canned liquid milk category (evaporated and sweetened condensed), thus, paving the way into growing Alaska into a mega-brand by competing in the powdered, ready-to-drink, and creams market, among others.
In 2007, AMC further expanded its liquid milk portfolio by licensing Carnation and Milkmaid from Nestle and acquiring Alpine, Liberty and Krem-Top. This development led to AMC’s move to a dominant position in the category.
Apart from growing its core businesses, AMC endeavours to diversify and explore opportunities in related consumer product categories. In March 2012, Alaska Milk Corporation partnered with Royal FrieslandCampina, the fifth largest dairy company in the world.
AMC continues to further its mission of nourishing Filipino dreams, bringing in affordable nutrition across different life stages to every Filipino home for over 40 years. It is committed in providing nutrition to Filipino households, ensuring high quality standards in its products, developing innovative marketing plans and programs, and promoting outdoor sports as part of a healthy lifestyle.
To promote a healthy lifestyle and the brand Alaska, AMC heavily invests in sports with its ownership of the 14-time champion professional basketball team (Alaska Aces) in the Philippine Basketball Association (PBA) while maintaining the Alaska Power Camp, a sports development program involving youth team sports like basketball and football and the organizing of the 1st Alaska Basketball Cup and the 18th Alaska Football Cup—the single largest football tournament in the Philippines.
Aside from the Alaska grassroots sports program, in 2011, AMC partnered with the Jr. NBA Philippines—bringing in the most prestigious basketball camp in the country, NBA-style. It aim to build participation and enhance skill development among players and coaches by focusing on fundamental skills and instill values such as Sportsmanship, Teamwork, Positive Attitude, and Respect or STAR values. As the partnership enter its second agreement, the Jr. NBA-Alaska program brings the Jr. WNBA in the Philippines for the first time.
In addition, AMC over the last four years is also the title sponsor of the IronKids triathlon races in the country. Alaska IronKids is the junior version of the IronMan.
AMC looks beyond selling milk– it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation building. Through youth sports development programs, Alaska Milk is able to help nourish children for them to develop into champions in the field of interest and, in general, in life.
Today, Alaska is still best known for its tagline “Sa sustansiya’t lasa, wala pa ring tatalo sa Alaska” (In nutrition and taste, nothing beats Alaska).