Milestones - Alaska Milk Corporation

In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health. Since then, it has shown its caring in other ways: through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino’s health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. Now in 2012, the mission of nourishing Filipino dreams grows stronger than ever, as Alaska looks forward to the next 40 years.

- Holland Milk Products, Inc. starts local production of Alaska Evaporated Filled, Sweetened and Chocolate Sweetened Condensed Milk
  
  1972
- Alaska liquid milk achieves brand leadership
  
  1973
- Alaska launches the "One-on-One" campaign featuring basketball star Cisco Oliver and Michael the Alaska boy; "Galing mo, man" and "Wala pa rin tatalo sa Alaska" become two of the most memorable advertising lines of all time.
  
  1976
- The "One-on-One" campaign is extended to feature the sports soccer and tennis, and wins awards of excellence in advertising.
  
  1977
- Alaska improves labels to suit the changing times.
  
  Alaska launches advertising campaign to encourage use of Alaska liquid mild in food preparations.
  
  1982
- Alaska expands its product line to include Powdered Filled Milk.
  
  1985
- Alaska features Asia's "Sprint Queen," Lydia de Vega, in its latest advertising campaign.
  
  Alaska Obtains a franchise in the Philippine Basketball Association, the coutnry's professional league.
  
  1986
- Alaska Choco is introduced in the market.
  
  1987
- Alaska Powdered Filled milk 80g puach, today's fastest selling size is introduced.
  
  1989
- Alasa liquid milk exceeds P1B annual sales and maintains its positions as market leader.
  
  1990
- Alaska team wins its first championship title in the PBA Third Conference.
  
  1991
- Alaska Powdered Filled Milk surpasses P500 M mark annual sales.
  
  "Galing mo, Mom" campaign with the Lastimosas is launched.
  
  1992
- Alaska launches public-service campaign promoting good values among Filipino children using its basketball team.
  
  1993
- Alaska starts its sports development program for school children through Power Camp.
  
  1993
- Alaska team bags the Governor's Cup title in the PBA Third Conference.
  
  1994
- "Lakas-Alaska" campaign with Johnny Abarrientos kicks off.
  
  1994
- Alaska strengthens its commitment to sports development by supporting the inter-collegiate league, NCAA.
  
  1994
- The Alaska team turns ten and becomes repeat champion of the PBA Governor's Cup.
  
  1995
- Alaska Milk Corporation is listed as public corporation.
  
  Alaska launches "Drink Your Milk" campaign with Pops Fernandez and her kids.
  
  1995
- Alaska celebrates twenty-five years of bringing nutrition into your homes.
  
  Alaska Liquid Milk has maintained brand leadership. While Powdered Filled Milk has become a major player. Together, they generate over P28B in annual sales.
  
  1996
- Alaska signs a strategic alliance with NABISCO as their exclusive distributor.
  
  1997
- Alaska acquired ATCI, a distribution company, and created their own sales force.
  
  Alaska Aces wins PBA ALL-Filipino Cup, PBA Centennial Cup and PBA Commissioner's Cup Alaska Aces composed majority of the RP Team to SEA Game in Bangkok
  
  1998
- Acquires distribution of Quaker Oats.
  
  1998
- Sharon Cuneta becomes the Alaska Liquid Milk celebrity endorser.
  
  1998
- Alaska Powdered Filled Milk re-launches as "Lakas Nutribuilder"
  
  2001
- Alaska Aces wins 2003 PBA Invitational Cup.
  
  2003
- Alaska Milk launches Alaska Crema All-Purpose Cream
  
  2003
- Alaska signs a strategic alliance with Hershey International to acquire license for Hershey Ready-To-Drink milk
  
  2004
- Alaska signs an agreement with Kellogg's
  
  2005
- Re-launches Alaska Evaporada and Condensada
  
  2006
- New looks for Alaska Evaporated and Sweetened Condensed Milk
  
  2006
- Alaska and Nestle Agree on Sale and Licensing of Canned Milk Business
  
  2007
- WILFRED STEVEN UYTENGSU, JR., President and CEO of Alaska Milk Corporation, was named the 2007 Entrepreneur OF The Year Philippines.
  
  The Entrepreneur Of The Year was founded in the United States by professional services firm Ernst & Young in 1986 to recognize the achievements of the most successful and innovative entrepreneurs worldwide.
  
  2008
- Alaska Milk Corporation intorduces Alaska Yoghurt Drink, a ready-to-drink milk naturally fermented with good bacteria which help in proper digestion.
  
  2008
- Alaska Milk Corporation introduces the new look of Alaska Choco.
  
  2008
- Alaska Yoghurt Drink extends its line. Available in four flavors: Strawberry, Blueberry, Green Apple, and Orange.
  
  2009
- Alaska Milk relaunches Alaska Choco! and Alaska Sweet Milk! with a new look.
  
  2009
- Alaska Milk hits P10 Billion mark in revenues
  
  2009
- Alaska Powdered Milk Drink introduces the 33g puch, a pack size for single-served consumption
  
  2010
- Enters a new category with Krem-Top Coffee Creamer
  
  2010
- Alaska Aces celebrates its 25th year as a PBA team
  
  2010
- Alaska Football Cup turns 15
  
  2010
- Advertising campaigns win awards in effectiveness & societal values ( Araw Awards, Tambuli)
  
  2010
- Alaska brings IronKids to the Philippine youth sports programs
  
  2010
- Alaska Milk signs a three-year partnership contract with NBA, the world's leading and most popular basketball association, through its Jr. NBA Program
  
  2010
- Launch of Alpine Sterilized Milk
  
  2012
- Alaska Value Line's Summerap Campaign won Gold for Best Innovative Campaign in Tambuli Awards
  
  2012
- VP for Marketing Blen Fernando won the Tambuli Awards CMO of the Year
  
  2012
- Alaska announces its partnership with Campina
  
  2012
- Alaska Celebrates its 40th Year anniversary
  
  2012