Alaska believes that sports play an important role in instilling the value of discipline, hard work, teamwork and determination among young people; thus, its continued focus on team sports outside basketball.
In 1995, Alaska Power Camp partnered with former professional international football player Tomas Lozano to create the 1st Alaska Football Cup. Through the Football Cup, Alaska leads the growth of amateur football in the country.
Since then, the Alaska Football Cup is held every November at the Ayala Alabang Country Club fields. It consistently gathers over 300 teams and close to 5,000 boys and girls, ages 7-17 years old, from different parts of the country. These young football enthusiasts come together to compete in various age divisions, even traveling from Cebu, Baguio and other parts of the country. To date, the Company believes that it is the biggest amateur football tournament in the country. Now on its 18th year, the Alaska Football Cup has become even more exciting as the winning girls team gets the chance to participate in the most illustrious youth football event in the world — the Gothia Cup in Sweden.
The Alaska Football Cup is one sports tournament that young players look forward to during the year. It is part of the Alaska Football Power Camp, which also holds training programs during the summer months in Alabang, Fort Bonifacio and various schools in the country. The culminating activity of the Alaska Football Power Camp in summer is the Alaska Football Festival every May. Alaska’s football program is supported by the Makati Football School and the Alabang Football School.
The development of the youth’s skills in football along with other sports like volleyball, basketball, and karting through the Alaska Power Camp exemplifies the company’s commitment to nation building through nutrition and sports.
The Alaska Power Camp has been cited and recognized by the Philippine Sportwriter’s Association for its outstanding contribution to youth sports and development in the country, particularly on the grass-roots level.