Alaska Milk’s story is one of passion,
A passion to provide Filipino families and children with accessible nutrition.
From parents who want the best for their children,
To entrepreneurs trying to make the world better,
And aspiring athletes chasing their dreams,
Alaska Milk has been there to fuel the passions of a nation.
From yesterdays past to tomorrow’s future,
Wala pa rin tatalo.
1972Holland Milk Products, Inc. starts local production of Alaska Evaporated Filled, Sweetened and Chocolate Sweetened Condensed Milk.
1973Alaska liquid milk achieves brand leadership.
1974Alaska launches the “One-on-One" campaign featuring basketball star Cisco Oliver and Michael the Alaska boy; “Galing mo, man" and “Wala pa rin tatalo sa Alaska" become two of the most memorable advertising lines of all time.
1977The “One-on-One" campaign is extended to feature the sports soccer and tennis, and wins awards of excellence in advertising.
1982Alaska improves labels to suit the changing times.
1985Alaska expands its product line to include Powdered Filled Milk.
1986Alaska features Asia's “Sprint Queen," Lydia de Vega, in its latest advertising campaign.
1987Alaska Choco is introduced in the market.
1989Alaska Powdered Filled milk 80g pouch, today's fastest selling size is introduced.
1990Alaska liquid milk exceeds ₱1B annual sales and maintains its position as market leader.
1991Alaska team wins its first championship title in the PBA Third Conference.
1992Alaska Powdered Filled Milk surpasses ₱500 M mark in annual sales.
1993Alaska launches public-service campaign promoting good values among Filipino children using its basketball team.
1994Alaska team bags the Governor's Cup title in the PBA Third Conference.
1995The Alaska team turns ten and becomes repeat champion of the PBA Governor's Cup.
1996Alaska celebrates twenty-five years of bringing nutrition into your homes.
1997Alaska signs a strategic alliance with NABISCO as their exclusive distributor.
1998Alaska acquired ATCI, a distribution company, and created their own sales force.
2000Alaska Aces wins their 10th title in the league.
2001Alaska Powdered Filled Milk re-launches with "Lakas Nutribuilder".
2003Alaska Aces wins 2003 PBA Invitational Cup.
2004Alaska signs a strategic alliance with Hershey International to acquire license for Hershey Ready-To-Drink milk.
2005Alaska signs an agreement with Kellogg's.
2006Re-launches Alaska Evaporada and Condensada.
2007Alaska and Nestle Agree on Sale and Licensing of Canned Milk Business.
2008WILFRED STEVEN UYTENGSU, JR., President and CEO of Alaska Milk Corporation, is named the 2007 Entrepreneur Of The Year Philippines.
2008Alaska Milk Corporation introduces Alaska Yoghurt Drink, a ready-to-drink milk naturally fermented with good bacteria which help in proper digestion.
2009Alaska Yoghurt Drink extends its line. Available in four flavors: Strawberry, Blueberry, Green Apple, and Orange.
2010Alaska Powdered Milk Drink introduces the 33g pouch, a pack size for single-serve consumption.
2010Advertising campaigns win awards in effectiveness & societal values (Araw Awards, Tambuli).
2012Launch of Alpine Sterilized Milk.
2012Alaska Celebrates its 40th Year anniversary.
2013Alaska Value Buenas Campaign wins Silver Award for Established Brand Category and Ginang Alaska Campaign won Silver for Integrated Promo and Activation-led Prolgram in the Tambuli Awards 2013.
2013Alaska Milk Corporation wins the Agora Awards Marketing Company of the year.
2014Alaska launches the San Pedro Laguna Plant “Master Plan”, a plan that revolutionizes the facilities with state-of-the-art advance technologies to keep up with the times.
2016The New Condensed Milk Plant is launched and opened.
2017PlayPH wins Branded Content Grand Panata Award for values-based marketing.
2018The “Master Plan" marks its completion with the opening of the New Milk Powder Plant, Condensed Milk Plant and all other major Alaska Milk facilities.
Through our partnership with Gawad Kalinga, the Alaska GK Village was established in San Pedro, Laguna. This partnership has helped build comfortable homes for over 120 families, as well as given homeowners numerous livelihood projects and opportunities.
Since 1999, Alaska Milk, through its partnership with Children’s Hour, has funded programs focused on education, nutrition, and development of Filipino children. We are dedicated to helping maximize the potential of every child to help shape a brighter future.
Alaska Milk and DepEd’s Adopt-a-School program aids in the upgrading and modernizing of public schools. Through this program, Alaska Milk looks after the educational and nutritional needs of schoolchildren, beginning with those from the country’s 20 poorest provinces.
Alaska Milk works hand in hand with Bantay Kalikasan to address and educate the Filipino people on the need to preserve our planet’s natural wonders for generations to come.