Alaska is a milk brand that’s originally from the Netherlands. For many years, Alaska products were imported into the country. But in 1972, Alaska Milk Corporation decided to produce one product locally – the evaporated filled milk. Eventually, they proceeded to manufacture other products in the local plant. But all throughout, quality has always been the brand’s topmost priority. It is assured in every pack of Alaska.
Beyond its products, Alaska also provides emotional benefits to its consumers. It is caring, trustworthy and good for the whole family. Then and now, the brand has always stood for health and nutrition. This is encapsulated in the brand line “Sa sustansya’t lasa wala pa ring tatalo sa Alaska”. Aside from being tasty and nutritious, Alaska is also highly affordable. No wonder millions have made Alaska milk products part of their daily life.
Then with the creation of the Alaska Aces, the company’s basketball team, the brand has become highly associated with sports. This helped create an image of a healthy, active and sports-oriented lifestyle for the brand.
But in the heart of consumers, the picture of a healthy and happy boy on the pack is still the most well-known brand symbol. It embodies what Alaska is all about and the role it plays in the lives of consumers.
Alaska guarantees its customers that all products are made with the best ingredients and delivered to the market in top quality. Alaska has a new seal of quality signifying a renewed vigor in providing its customers with the best and freshest products.