1972Holland Milk Products, Inc. starts local production of Alaska Evaporated Filled, Sweetened and Chocolate Sweetened Condensed Milk.
1973Alaska Evaporated Filled and Sweetened Condensed Milk achieves brand leadership.
1974Alaska launches the “One-on-One" campaign featuring basketball star Cisco Oliver and Michael the Alaska boy; “Galing mo, man" and “Wala pa rin tatalo sa Alaska" become two of the most memorable advertising lines of all time.
1977The “One-on-One" campaign is extended to feature the sports soccer and tennis, and wins awards of excellence in advertising.
1982Alaska Milk adapts to suit the changing times.
1985Alaska expands its product line to include Alaska Powdered Filled Milk.
1986Alaska features Asia's “Sprint Queen," Lydia de Vega, in its latest advertising campaign.
1987Alaska Choco Ready-to-Drink is introduced in the market.
1989The introduction of Alaska Powdered Filled Milk 80g pouch, continues to be one of the fastest selling sizes among our milk brands.
1990Alaska Evaporated Filled and Sweetened Condensed Milk exceed ₱1B annual sales and maintains its position as market leader.
1991Alaska team wins its first championship title in the PBA Third Conference.
1992Alaska Powdered Filled Milk surpasses ₱500 M mark in annual sales.
1993Alaska launches public-service campaign promoting good values among Filipino children using its basketball team.
1994Alaska team bags the Governor's Cup title in the PBA Third Conference.
1995The Alaska team turns ten and becomes repeat champion of the PBA Governor's Cup.
1996Alaska celebrates twenty-five years of bringing nutrition into your homes.
1998Alaska acquired ATCI, a distribution company, and created their own sales force.
2000Alaska Aces wins their 10th title in the league.
2001Alaska Powdered Filled Milk re-launches with "Lakas Nutribuilder".
2003Alaska Aces wins 2003 PBA Invitational Cup.
2006Re-launches Alaska Evaporada and Condensada.
2008Wilfred Steven Uytengsu, Jr., President and CEO of Alaska Milk Corporation, is named the 2007 Entrepreneur Of The Year Philippines.
2008Alaska Milk Corporation introduces Alaska Yoghurt Drink, a ready-to-drink milk naturally fermented with good bacteria which help in proper digestion.
2009Alaska Yoghurt Drink extends its flavors. Available in four flavors: Strawberry, Blueberry, Green Apple, and Orange.
2010Alaska Powdered Milk Drink introduces the 33g pouch, a pack size for single-serve consumption.
2010Advertising campaigns win awards in effectiveness & societal values (Araw Awards, Tambuli).
2012Alaska announces its partnership with FrieslandCampina. Through FrieslandCampina’s larger portfolio, new brands are introduced into the Alaska family of products.
2012Alaska Celebrates its 40th Year anniversary.
201314-time Champion Alaska Aces wins the 2013 PBA Commissioner’s Cup.
2013Alaska Milk Corporation wins the Agora Awards Marketing Company of the year.
2014Alaska launches the San Pedro Laguna Plant “Master Plan”, a plan that revolutionizes the facilities with state-of-the-art advance technologies to keep up with the times.
2016The new Condensed Milk Plant in San Pedro Laguna is launched and opened.
2017Alaska partners with the Department of Education through the Adopt-A-School Program in helping the malnourished public elementary school children by providing free milk for 120 feeding days.
2018The “Master Plan" marks its completion with the opening of the New Milk Powder Plant, Condensed Milk Plant and all other major Alaska Milk facilities in San Pedro Laguna.
And the Alaska Milk’s story of passion continues, to provide Filipino families and children with accessible nutrition.