Alaska continues to provide livelihood across generations, conducts another AlasKabuhayan in Novaliches, Quezon City


“Maliit pa lang ako ay Alaska na ang gamit ng mga lolo at lola ko at hanggang ngayon, Alaska pa rin ang gamit namin,” said 68-year-old Evelita Dela Cruz, a proud and loyal user of Alaska Milk products.


“My grandparents have been using Alaska (products) ever since we were young, and up until now, we still use Alaska.”



“Gumagawa ako ng ice candy gamit ang Alaska, niluluto ko at nilalagyan ng cocoa. Nakakaubos ako ng mahigit 100 na piraso kada araw. Nakaipon ako dahil dito at nadagdaga ko paunti-unti hanggang naging maliit na grocery ang sari-sari store namin,” Evelita added.


“I make ice candies using Alaska, cook it, and put cocoa (powder). I can sell 100 pieces (of ice candies) every day. I was able to save because of it, and little by little, our sari-sari store became a mini grocery.”


Evelita, a resident of Brgy. Santa Monica, Novaliches in Quezon City, fondly recalls when they were living in the squatters area in Pugong Ginto, Novaliches. But because of her perseverance, waking up as early as 3 A.M. to go to Balintawak Market with her husband to buy ingredients and items for their mini store, they were able to buy their own lot in Mayang Pula at Brgy. Santa Monica and continued their business using Alaska products. Because of smart entrepreneurship and optimization of resources, they were able to fund their four children’s schooling to finish their college education.


“Malaking tulong talaga ang Alaska sa buhay namin. Lalo na ngayon, may mga naituro na naman kayong mga bago,” said Evita in the live cooking demo of Chef Kai Padilla, Alaska Milk Corporation’s partner chef.


“Alaska is indeed a great help to our lives, especially now that you have taught us new knowledge and skill.”


This live cooking demonstration is a part of the AlasKabuhayan livelihood program of AMC held in Brgy. Santa Monica, Novaliches, Quezon City last August 9, 2022.



Aside from profitable cooking techniques and entrepreneurship, AMC partnered with the Department of Trade and Industry (DTI) through its DTI-NCRO Area 3 Head Elma Viray for smooth and streamlined business permit processing. This was among the Office of the Senior Citizen (OSCA) members of Quezon City District 5 under the leadership of district president Susan Bernal. OSCA Quezon City Head, Atty. Bayani Hipol gave a message of thanks for the partnership.


AMC Nutritionist and Regulatory Affairs Manager Joan Sumpio discussed the importance of milk in the holistic nourishment of the elderlies.



Meralco’s Territory Manager, Angelo Opao, on the other hand, discussed the convenience of using Bayad Center together with Novaliches Business Center Customer Sales Engineer, Hernan Llanto, Jr. for the efficient and better consumption of electricity to save costs.