Alaska Milk Corporation (AMC) expresses its full support to the recently launched “Ingat Angat Tayong Lahat” information campaign that aims to build consumer confidence and safely reopen the economy amid the COVID-19 pandemic.
The “Ingat Angat Tayong Lahat” campaign is part of a private sector-led advocacy initiative. Its main goal is to boost the economy by encouraging the public to enjoy activities outside the home with a strong reminder to observe health and safety protocols. It was created to help support Taskforce T3 (Test, Trace, Treat), the multi-sector initiative formed in April 2020 to work closely with the Department of Health (DOH), the National Task Force (NTF) against COVID-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID).
Department of Trade and Industry (DTI) Secretary Ramon M. Lopez lauded the initiative and underscored the importance for businesses to unite in order to win back the confidence of consumers and get the economy back on its feet.
“At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” Secretary Lopez said.
AMC teamed up with the biggest businesses and brands in the country to successfully mobilized the “Ingat Angat Tayong Lahat” campaign, which include Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corporation, McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Champion, Century Pacific Food Inc., Coca Cola Philippines, Oishi LIwayway Marketing Corp., PepsiCo, Procter & Gamble Philippines, RFM Corporation, Unilever, Petron/San Miguel Corporation, Shell, Ayala Malls, Filinvest Development Corporation, Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda.
AMC had successfully donated Php26 million worth of nutritious milk products to more than a million families and communities nationwide since the start of the Enhance Community Quarantine (ECQ).
In a virtual interview on October 7, Alaska Milk Corporation’s Managing Director, Mr. Harvey Uong expressed his admiration in the “Ingat Angat Tayong Lahat” partnership.
“Throughout its history, Alaska has always been committed to safely manufacture quality and nutritious dairy products to serve Filipino families and communities with the goodness of milk through our various Alagang Alaska programs. This time around, in partnership with “Ingat Angat Tayong Lahat”, Alaska joins other private institutions in conveying the message that by collectively acting responsibly, we can safely open the Philippine economy for the benefit of our nation.” Mr. Uong stated.
Watch the full “Ingat Angat Tayong Lahat” video here: https://youtu.be/Z0nTqLErv4o