Alaska Milk Corporation partnered with Project Ugnayan’s fund-raising initiative, Raised P1.62 Billion

Alaska Milk Corporation collaborated with Project Ugnayan’s fund-raising initiative together with top tier business groups and in cooperation with the Philippine Disaster Resilience Foundation (PDRF). The project has pooled a total of P1.62-billion worth of donations (cash and in-kind) benefiting 7.6-million recipients affected by the Coronavirus global pandemic.


“Project Ugnayan” is comprised of the biggest and leading organizations including the Aboitiz Group, ABS-CBN/Lopez Group, Alliance Global/Megaworld, AY Foundation, and RCBC, Ayala Corporation, Bench/Suyen Corp., Century Pacific, Concepcion Industrial Corp, DMCI, Gokongwei Group of Companies/Robinsons Retail Holdings, ICTSI, Jollibee, Leonio Group, Mercury Drug, Metrobank/GT Capital, Nutri-Asia, Oishi/Liwayway Marketing Group, PLDT/Metro Pacific Investments Corporation, Puregold, San Miguel Corporation, SM/BDO, and Sunlife of Canada.


“We are grateful for this opportunity to be part of this business community effort to help people in a time of crisis. This is a movement we should nurture as we prepare to let people return to work and to re-start our economy in the post-quarantine period,” said PDRF Co-Chairman Jaime Augusto Zobel de Ayala.


“Project Ugnayan” teamed up with Caritas Manila’s “Project Damayan” as the principal distributor to further roll out and implement the distribution strategy much safer to the public. The Caritas Manila network includes the Dioceses of Manila, Antipolo (Rizal), Cubao, Imus (Cavite), Caloocan, Malolos (Bulacan), Novaliches, Paranaque, Pasig, and San Pablo (Laguna).


In compliance with the strict guidelines of the Enhance Community Quarantine, social distancing was keenly observed by the priests, nuns and lay volunteers in delivering the P1-million worth of gift certificates door-to-door to the poor households in the Metro.


Aside from “Project Ugnayan”, the business groups have also started a new program called “Project Kaagapay” to fund the acquisition of additional supplies for our medical frontliners.